Communication and collaboration in the workplace can be difficult, especially with most businesses trying to connect with everyone virtually. Finding the right tools can be challenging. That’s where Discord comes in. Originally designed for gaming communities, Discord has become a popular choice for businesses and organizations looking for an efficient and effective way to communicate and collaborate.
No matter where your business is in its journey, Discord is worth checking out as it is an all-in-one communication and collaboration tool. This program allows you the ability to set up video conferencing, customer support channels, and much more.
Did we mention that Discord is also FREE? No? Then that’s the perfect risk-free reason for setting up a server. If having a free communication and collaboration program isn’t enticing enough, then we’ve got 4 more amazing reasons for using Discord in your business workflow.
1.) Effective Collaboration & Communication
Our company has successfully incorporated Discord into our work processes. As a digital marketing studio with team members all over the world, effective communication is crucial for our success. By creating Discord channels for each client and project, our studio can stay connected and up-to-date on the progress of our work, no matter where we are located. Discord allows us to create a virtual office space with voice channels for team meetings, individual office spaces, and even team events.
With how easy Discord has been to use, we’ve replaced our other virtual meeting tools, such as Zoom & Google Meet. Compared to programs like these, Discord allows you to join meetings without the pre-meeting setup.
Here’s A Short Q&A:
Can I integrate these meetings with my virtual calendar? Businesses can even set up meetings/events through Discord and connect it to their virtual calendar with Zapier.
What about file sharing? Depending on how you integrate this platform, file sharing is also a plus in helping with collaboration. Without paying, your team can share individual files up to 8MB in size. With the paid accounts, you can send 50 MB-sized files. Our team primarily uses Google Drive for files larger than 8MB, but for smaller files needing quick feedback Discord can handle the job.
How much does this program cost? We’ve mentioned it before, and we will continue to say it. The use of Discord is completely free and won’t charge you as your team or clientele increases. That’s a win-win for any business in my book.
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2.) Customer Support
In addition to using Discord for internal communication, many businesses are also using it for customer support. Take Zendesk, for example, they have a dedicated Discord channel for customer support, which allows their customers to get help and support in real time. This has helped Zendesk to provide excellent customer service, leading to increased customer satisfaction and loyalty.
Customer Support is crucial, and there are plenty of systems that can simplify the process just as well as Discord. The difference that makes Discord stand out in this realm is the availability to send constant updates and to hold live Q&As. Creating a channel dedicated to sending updates about your business and services can be an easy way to stay connected with loyal and new customers.
Live Q&A events can help both your customers and your business. For your customer, it allows them to understand your product/services and how they can benefit from it. Also, gain an outside perspective on what is and is not working.
3.) Hosting Events & Webinars
This platform isn’t just for day-to-day communication and collaboration. It’s also great for hosting events and webinars. With its ability to host live audio and video streams, Discord makes it easy for businesses to connect with their customers, stakeholders, and team members more interactively. Chipotle, a Mexican Grill, has used Discord to host career fairs and events, allowing them to reach a larger audience and build stronger relationships with its customer base.
Hosting events can be a blast when done correctly. Discord allows you to create channels within your server that customers and new followers can join during the event. Create dedicated roles for hosts and attendees. Allow your presenters & hosts to have control over the event and access to allow open mics for individuals with questions/concerns.
4.) Community Building
Finally, Discord can be a valuable tool for community building. By dedicating a Discord server to your customers and followers, your business can foster a sense of connection.
Work with your team in finding the types of channels your followers and team members would love interacting in. Some amazing community-building channel ideas are:
- Fan-Art Channels – Channels where your followers can add their artwork and creativity.
- Meme/Humor Channels – Channels where your followers can add funny images they find or create.
- Discussion Channels – Channels where anyone can discuss any topic.
- Educational Channels – Channels dedicated to educational resources for your followers.
This program is a versatile and powerful tool that can help businesses communicate, collaborate, provide customer support, host events, and build their community. If you are looking for ways to improve communication and collaboration within your organization, consider giving Discord a try.
Grow beyond your digital marketing limits. Connect with us to schedule a meeting with our team today.
